UX Audit and Competitive Analysis
Delivered to customer:
Our findings were swiftly incorporated into the client's Jira tasks to tackle critical interface issues.
for online and offline CJM segments across three countries
on the interfaces of three different money transfer systems
critical issues with recommendations on solving them
We use CJM as a visually appealing and intuitive depiction of the user journey for our internal presentations. We have a dedicated CJM training course, in which we demonstarte how it can be implemented. Three issues most critical issues were selected for a deep dive and explored from both the interface and the business process standpoint. Our ongoing strategy relies heavily on competitive analysis, and we aim to emphasise the unique advantages we hold over competing systems.
Nadezhda Yudina / UX Researcher / QIWI
We design interfaces since 2012 in close integration with development
